READER’S POLL: Do You Have a Marketing Strategy?
Far too often, we encounter business owners who have no marketing strategy. They can’t get the results they’re hoping for because they aren’t targeting them. As the old saying goes, if you aim at nothing, you’ll hit it every time. This also applies to your marketing efforts. If you’re pouring cash into marketing with no clear direction or goal, you’re wasting money. Instead, outline exactly what you want to achieve with your marketing and create a strategy that helps you achieve your goals.
If you answered…
“No. I do not actively market my business”
If you’re not actively marketing your business, you could be crippling its growth. Placing your business in front of your target clientele is vital to its success. If you are waiting to reach a certain level of revenue before marketing your business, you may never reach your goal. Likewise, if you’ve cut your marketing because you feel you’re “doing just fine without it,” it’s only a matter of time before you begin seeing your revenues decline. For more information on the importance of consistently marketing your business, follow this link.
“No. I just throw money at my marketing efforts, hoping that something sticks.”
We’re glad to know that you’re marketing your business. However, without a solid strategy in place, you’re likely wasting an extraordinary amount of money. Like any other aspect of your business, marketing should be intentional. You wouldn’t be so cavalier with your sales, operations, or legal departments because you understand their direct correlation to the success of your business. Marketing is equally important in growing your business and its intrinsic value. Therefore, you should approach your marketing efforts with the same level of intentionality. Learn how to create an effective strategy, here.
“Yes. My marketing efforts work toward specific goals, balancing client retention with attracting new clients.”
We are thrilled to hear that you’re marketing wisely. Chances are, you’re seeing real benefits to your business, by following such a targeted and balanced strategy. However, be careful not to grow complacent. Effective marketing requires consistency and can benefit from a regular review process. Find out how readdressing your marketing system can benefit you and your business, here.
The Financially Simple team is always here to help assess and review your marketing strategies. If you find your marketing strategy is lacking, reach out to us. We would love to work alongside you, helping you improve your marketing so you can see a better return on those marketing dollars!